The creators behind Target’s Black History Month collection
This year’s limited-time Black History Month collection is shaped by artists and designers who bring personal perspective and cultural celebration into every piece. Each item is a reflection of their lived experience, translated through color, typography, pattern and form. Meet the designers featured in the collection:
Jasmin Foster, founder of Be Rooted
Jasmin Foster, founder of stationery brand Be Rooted, knows a bit about retail. Before becoming an entrepreneur, she spent more than a decade shaping assortments and helping brands grow, including at Target. In 2020, she founded Be Rooted. Every design is intentionally crafted to weave culture, affirmation and representation into everyday moments — inviting Black women to celebrate who they are.
For Target’s Black History Month collection, Jasmin brings that same purpose to the stationery and accessories in the assortment — translating her brand’s voice to pieces that feel both expressive and inviting.
Raven Gibson, founder of Legendary Rootz
This year marks Raven Gibson’s third time contributing to Target’s Black History Month collection. (Her designs were first featured in 2024.) What started as a creative outlet in college designing tees in her dorm room grew to become Legendary Rootz, a lifestyle brand she founded and created to empower and uplift Black culture.
Raven’s contributions to this year’s collection continue that momentum. Her designs are bold yet refined, layering cultural references with modern shapes that elevate everyday dressing. True to the Legendary Rootz ethos, each piece carries a message — one that speaks to identity, resilience and joy. It’s style that stands for something.
Legendary Rootz remains a brand built from community, for community — and Target is proud to help share Raven’s vision with even more guests nationwide.
Monica Ahanonu, featured artist
Monica Ahanonu is a Los Angeles-based illustrator, model and creator who started her career at a major animation studio. Tremendously talented in illustration and color theory, her work champions diverse beauty and makes cultural storytelling accessible through striking portraits and pop art.
Monica’s connection to Target began prior to her role in this year’s Black History Month collection. Her first project with us was designing a holiday-themed Target GiftCard, featuring a lively family scene in mid‑celebration. This collaboration helped introduce her signature style to Target guests and established an ongoing creative relationship that naturally evolved into her role as a featured artist for the Black History Month assortment.
Each design Monica created for this collection celebrates Black identity and invites people to see themselves reflected in the world of illustration. Through her work, Target guests experience the joy, vibrancy and cultural affirmation that define her creative vision.
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