KANSAS CITY, Mo. (KCTV) – Days before the Chiefs playoffs the team is already making history with a new fashion collection. The Chiefs x Cherry collection is the first of its kind putting a black, female designer from Kansas City on the national stage.
The collection can be found at the Made in KC store at the Country Club plaza. The face behind the brand Thalia Cherry said this historic partnership shows the magic of what’s possible.
“I want them to feel empowered and that anything is possible,” said Cherry Co. CEO Thalia Cherry.
Cherry describes her brand Cherry as a feeling. It’s a feeling that can be felt beneath the red fabric it comes in. The brand itself was born right in Kansas City and is now a partnership with the face of the Red Kingdom.
“We know this moment was right for us to be able to be in the national scene but really just to really pay homage to what we believe in sports and history and fashion that connectivity,” said Cherry.
According to the Chiefs, this collaboration is the first of its kind for a black, female designer from Kansas City.
“We are thrilled to partner with CHERRY on this exciting collection,” said Lara Krug, Chief Media and Marketing Officer for the Kansas City Chiefs. “As a local, woman-owned business, CHERRY is the perfect partner to showcase the strength, style and innovation that we stand for. We believe our fans will love these fun and unique designs, and we can’t wait to see this collaboration come to life.
Elements of the city from the skyline to the bold splashes of red and gold are embedded into the fabric of the collection.
“I am so grateful to be historically like the first of many categories because I always know that it’s my responsibility to really reach back and help other people so there will be twos and threes, and fours,” said Cherry.
As a Kansas City native, Cherry said she’s watched the team skyrocket to success and connects with the team’s resilience. She said her own entrepreneurship journey has mirrored the Chiefs’ with many losses and wins along the way.
“Just both make you stronger and so we’ve been able to witness the Kansas City Chiefs really be impeccable in these last years to really strive for excellence which is the design is really created for that and embodies that,” said Cherry.
Cherry said she hopes the history she has made will inspire others.
“The message I would give for anyone who really has a desire to create or to achieve whatever goal or aspiration they have is that there’s so much value in persistence and the no’s really help to shape and mold you for your ability to really create something magical,” said Cherry.
Ten percent of all proceeds from the brand support initiatives for entrepreneurship, youth, and sports in Kansas City.
The CHERRY brand is available at retail locations: Made in KC – Plaza, Halls – Crown Center, Rally House, and the Kansas City International Airport and online. The exclusive collection is available at the Chiefs Pro Shop located at GEHA Field at Arrowhead Stadium, the Kansas City International Airport and www.cherryco.co beginning Friday, January 3, 2025.
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